Martha Smith is a Social Media Marketing professional who builds compelling and delightful social media brand identities that grow communities and provide measurable ROI through engagement, revenue, and traffic. Particularly interested in e-retail, emerging tech, fashion and beauty, food, and women’s media.Extensive experience creating content and contests for: Twitter, Facebook, Pinterest, Tumblr, Instagram, Google+, and brand blogs.


Social Media Editor
September 2010 – Present (3 years)

  • Created a Social Media calendar to meet marketing and engagement goals and led games and contests from planning through execution
  • Developed the ModCloth Social Media tone, crafted copy for Social platforms, and managed other writers to ensure its consistent use on all channels
  • Established policies and best practices for copy and community engagement across Twitter, Facebook, Tumblr, Instagram, and Pinterest
  • Helped define metrics of success and report on the impact of programs and campaigns
  • Provided insights gained from the Social communities to Editorial, Marketing, and UX teams to site development initiative
  • Partnered with PR and customer care to directly address or assist in resolving customer service issues
  • Tracked progress with regular reporting on social feature performance including engagement, conversion and traffic growth

Researcher and Writer
May 2010 – October 2010 (6 months)

  • Tracked and blogged about affiliate shopping sales and offers for and
  • Promoted deals on social media sites and shopping communities

Senior Editor [Contract]
Branding Brand
August 2009 – January 2010 (6 months)

  • Coached the writing staff in structure and voice through a multi-stage editing process
  • Proofread and copy-edited all pieces before publication
  • Tracked and reported on writers’ progress to senior staff

Editor [Contract]
Perricone MD
April 2009 – August 2009 (5 months)

  • Covered the latest advancements in health, nutrition and well-being for the Perricone blog
  • Helped develop a tone for the brand and ensure its consistent use among other writers

Academy of Art University
November 2008 – May 2009 (7 months)

  • Critically evaluated screenplays and manuscripts for students and clients
  • Engaged writers with analysis and assistance throughout their writing process

Project Editor [Contract]
LimeLife, Inc.
August 2008 – October 2008 (3 months)

  • Developed a story calendar divided between long range themes and breaking stories with the editorial team
  • Created a program to form mutually beneficial traffic and content partnerships with bloggers
  • Researched and wrote pieces on entertainment, beauty, fashion, shopping, and lifestyle topics
  • Tracked and featured deals and discounts from affiliate sites

Community Cordinator / Production Lead
November 2007 – July 2008 (9 months)

  • Developed community activity initiatives resulting in a 260% increase in unique traffic
  • Lead promotional content strategy, coordinating internal resources and external partners, including CBS and Showtime
  • Created and maintained theme pages devoted to specific interests
  • Featured writer for the TV with MeeVee blog covering television and entertainment news

Writers Literary
November 2006 – January 2008 (1 year 3 months)

  • Performed critical evaluations on screenplays and manuscripts
  • Provided in depth analysis and ongoing assistance throughout the client’s writing process

Assistant Retail Manager
Viking Home Chef
April 2005 – January 2006 (10 months)

  • Developed sales strategies and visual displays
  • Supervised staff and was responsible for cash drawer reconciliation and deposits

Editorial Intern
Cooking Light
July 2004 – December 2004 (6 months)

  •  Wrote pieces for publication, contributed in story planning meetings, and assisted with layout and copy-editing
  • Responded to reader inquiries with appropriate research, technical assistance, and follow-up
  • Spearheaded the 2005 Fit House project and sourced interior designers to meet ecological, budgetary, and stylistic criteria
Emerson College
BFA, Writing, Literature, Publishing
2000 – 2004
Graduated Magna Cum Laude
Contributing restaurant critic for the college newspaper, the Berkley Beacon
Activities and Societies: Honors Program


  • Social Media
  • Online Marketing
  • Writing and Editing Online Content
  • Blogging
  • Social Media Platforms and Measurement Tools
  • Digital Media